Curriculum
- 5 Sections
- 64 Lessons
- 16 Weeks
Expand all sectionsCollapse all sections
- Definitions & Abbreviations1
- Foundations of Marketing24
- 2.1Intro to Marketing
- 2.2Choose Correct Word – Intro To Marketing
- 2.3Roll of Marketing in business
- 2.4Case Study 1 – Starbucks and the 7Ps of Marketing
- 2.57 P’s of Marketing
- 2.6Sort The Paragraphs
- 2.7Connect 7p’s of Marketing Cards
- 2.8Quiz 1 – Introduction to Marketing Quiz20 Minutes10 Questions
- 2.9Understanding Consumer Behavior and Market Segmentation
- 2.10Scope of Marketing
- 2.11Consumer Behavior
- 2.12Understanding Market Segmentation
- 2.13Let’s Do A Crossword – Understanding Market Segmentation
- 2.14Case Study 2 – Netflix and Consumer Behavior
- 2.15Quiz 220 Minutes10 Questions
- 2.16Case Study 3 – Nike and Market Segmentation
- 2.17Market Research Methods & Data Analytics
- 2.18Into to Market Research
- 2.19The Market Research Process
- 2.20Dissecting data analytics
- 2.21Scaling Based on Analytics
- 2.22Quiz 310 Minutes10 Questions
- 2.23Case Study 4 – Apple and Market Research Strategy
- 2.24Test 145 Minutes25 Questions
- Marketing Channels & Strategies25
- 3.1Intro to Marketing Campaigns
- 3.2Components of a Marketing Campaign
- 3.3Paragraph Sorting of Methodology for Setting Budget Size
- 3.4Types of Marketing Campaign
- 3.6Intro to Digital Marketing
- 3.7Flashcards – Intro to Digital Marketing
- 3.8Case Study 5 – Spotify and Digital Marketing
- 3.9Quiz 420 Minutes10 Questions
- 3.11Traditional Marketing Tactics
- 3.12Blending Digital & Traditional Marketing
- 3.13The “Marketing Blend” Crossword
- 3.14Quiz 520 Minutes10 Questions
- 3.15Digital marketing platforms and channels
- 3.16Digital Marketing Platforms and Channels – Game
- 3.17Case Study 6 – Coca-Cola and Traditional Marketing
- 3.18Integrated Marketing Strategies & Omnichannel Marketing
- 3.19Intro to Pricing Strategies
- 3.21Data driven marketing and analytics
- 3.22Arrange Major Tools for Data Driven Marketing in Order
- 3.23Referral Templates
- 3.25Quiz 620 Minutes10 Questions
- 3.26Case Study 7 – Sephora and Omnichannel Integration
- 3.28Paid Advertising
- 3.29Campaign Management
- 3.30Midterm Exam120 Minutes50 Questions
- Building and Managing a Brand17
- 4.1The Psychology of Branding
- 4.2Brand Awarness
- 4.3Online Marketing Campaigns
- 4.4Case Study 8 – Dove and the “Real Beauty” Campaign
- 4.5Quiz 710 Minutes10 Questions
- 4.6Email Marketing
- 4.7Public Relations
- 4.8Crisis Management
- 4.9Quiz 820 Minutes10 Questions
- 4.10Customer Engagement
- 4.11Relationship Marketing
- 4.12How to Market Yourself
- 4.13Case Study 9 – Johnson & Johnson and Crisis Management of the Tylenol Scandal
- 4.14Quiz 910 Minutes10 Questions
- 4.15Measuring Marketing Success
- 4.16Brand Awareness
- 4.17Test 245 Minutes25 Questions
- Strategic Growth & Innovation15
- 5.1Product Development
- 5.2Product Positioning
- 5.3Marketing Management
- 5.4Case Study 10 – Tesla and Product Development & Positioning
- 5.5Quiz 1010 Minutes10 Questions
- 5.6Marketing Ethics
- 5.7Consumer Trust
- 5.8Quiz 1110 Minutes10 Questions
- 5.9Case Study 11 – Patagonia and Marketing Ethics
- 5.11Into to Marketing Plan
- 5.12Quiz 1220 Minutes10 Questions
- 5.13Innovative Planning
- 5.14Team Strategizing
- 5.15Case Study 12
- 5.16Final Exam90 Minutes50 Questions
