Curriculum
- 5 Sections
- 68 Lessons
- 16 Weeks
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- Definitions & Abbreviations1
- Foundations of Marketing20
- 2.12.1 (Intro) to Marketing
- 2.22.3 Roll of Marketing in business
- 2.3Case Study 1 – Starbucks and the 7Ps of Marketing
- 2.42.5 7 P’s of Marketing
- 2.5Week 1 – Introduction to Marketing Quiz20 Minutes10 Questions
- 2.6Understanding Consumer Behavior and Market Segmentation
- 2.72.4 Scope of Marketing
- 2.816.1 Consumer Behavior
- 2.916.2 Understanding Market Segmentation
- 2.10Case Study 2 – Netflix and Consumer Behavior
- 2.11Quiz 220 Minutes10 Questions
- 2.12Case Study 3 – Nike and Market Segmentation
- 2.13Market Research Methods & Data Analytics
- 2.143.1 Into to Market Research
- 2.153.3 The Market Research Process
- 2.1616.3 Dissecting data analytics
- 2.1716.4 Scaling Based on Analytics
- 2.18Quiz 310 Minutes10 Questions
- 2.19Case Study 4 – Apple and Market Research Strategy
- 2.20Test 145 Minutes25 Questions
- Marketing Channels & Strategies22
- 3.1Digital Marketing Overview
- 3.24.1 Intro to Digital Marketing
- 3.3Case Study 5 – Spotify and Digital Marketing
- 3.4Quiz 420 Minutes10 Questions
- 3.5Traditional Marketing Approaches
- 3.614.2 Traditional Marketing Tactics
- 3.714.4 Blending Digital & Traditional Marketing
- 3.8Quiz 520 Minutes10 Questions
- 3.94.2 Digital marketing platforms and channels
- 3.10Case Study 6 – Coca-Cola and Traditional Marketing
- 3.11Integrated Marketing Strategies & Omnichannel Marketing
- 3.1214.1 Intro to Picking Strategies
- 3.1314.3 Omni Channel Marketing
- 3.144.3 Data driven marketing and analytics
- 3.157.1 Referral Templates
- 3.167.2 Picking the right templates
- 3.17Quiz 620 Minutes10 Questions
- 3.18Case Study 7 – Sephora and Omnichannel Integration
- 3.19Paid Advertising & Campaign Management
- 3.207.3 Paid Advertising
- 3.217.4 Campaign Management
- 3.22Midterm Exam120 Minutes50 Questions
- Building and Managing a Brand20
- 4.1The Psychology of Branding & Brand Awareness
- 4.25.1 Intro to Marketing Campaigns
- 4.35.2 The Psychology of Branding
- 4.4Case Study 8 – Dove and the “Real Beauty” Campaign
- 4.5Quiz 710 Minutes10 Questions
- 4.6Ch. 6 Intro to Market Research Pt. 2
- 4.7Public Relations & Crisis Management
- 4.812.1 Public Relations
- 4.912.2 Crisis Management
- 4.10Quiz 820 Minutes10 Questions
- 4.11Customer Engagement & Relationship Marketing
- 4.1212.3 Customer Engagement
- 4.1312.4 Relationship Marketing
- 4.14Ch 9. How to Market Yourself
- 4.15Case Study 9 – Johnson & Johnson and Crisis Management of the Tylenol Scandal
- 4.16Quiz 910 Minutes10 Questions
- 4.17Measuring Marketing Success
- 4.1812.5 Measuring Marketing Success
- 4.1912.6 Brand Awareness
- 4.20Test 245 Minutes25 Questions
- Strategic Growth & Innovation21
- 5.1Product Development & Positioning
- 5.2Ch. 10 Marketing Management
- 5.38.2 Packaging
- 5.48.1 Product Development
- 5.5Case Study 10 – Tesla and Product Development & Positioning
- 5.6Quiz 1010 Minutes10 Questions
- 5.7Marketing Ethics & Consumer Trust
- 5.813.1 Marketing Ethics Pt. 1
- 5.913.2 Consumer Trust
- 5.10Quiz 1110 Minutes10 Questions
- 5.11Case Study 11 – Patagonia and Marketing Ethics
- 5.13Emerging Marketing Trends
- 5.1411.1 Emerging Marketing Trends Pt. 1
- 5.1511.2 Emerging Marketing Trend Pt. 2
- 5.16Quiz 1220 Minutes10 Questions
- 5.17Creating a Marketing Plan
- 5.1815.1 Into to Marketing Plan
- 5.1915.2 Innovative Planning
- 5.2015.3 Team Strategizing
- 5.21Case Study 12
- 5.22Final Exam90 Minutes50 Questions
