Course Overview
This course provides students with foundational knowledge of marketing principles, strategies, and applications. It covers core concepts such as market research, digital marketing, branding, and consumer behavior. By the end of the course, students will have the skills to analyze markets, develop marketing plans, and understand industry trends.
This course is designed to meet AP (college credit) standards by integrating rigorous assessments, discussion components, and structured workload expectations. Future expansion will align the course with full college accreditation standards.
Curriculum
- 5 Sections
- 64 Lessons
- 16 Weeks
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- Definitions & Abbreviations1
- Foundations of Marketing24
- 2.1Intro to Marketing
- 2.2Choose Correct Word – Intro To Marketing
- 2.3Roll of Marketing in business
- 2.4Case Study 1 – Starbucks and the 7Ps of Marketing
- 2.57 P’s of Marketing
- 2.6Sort The Paragraphs
- 2.7Connect 7p’s of Marketing Cards
- 2.8Quiz 1 – Introduction to Marketing Quiz20 Minutes10 Questions
- 2.9Understanding Consumer Behavior and Market Segmentation
- 2.10Scope of Marketing
- 2.11Consumer Behavior
- 2.12Understanding Market Segmentation
- 2.13Let’s Do A Crossword – Understanding Market Segmentation
- 2.14Case Study 2 – Netflix and Consumer Behavior
- 2.15Quiz 220 Minutes10 Questions
- 2.16Case Study 3 – Nike and Market Segmentation
- 2.17Market Research Methods & Data Analytics
- 2.18Into to Market Research
- 2.19The Market Research Process
- 2.20Dissecting data analytics
- 2.21Scaling Based on Analytics
- 2.22Quiz 310 Minutes10 Questions
- 2.23Case Study 4 – Apple and Market Research Strategy
- 2.24Test 145 Minutes25 Questions
- Marketing Channels & Strategies25
- 3.1Intro to Marketing Campaigns
- 3.2Components of a Marketing Campaign
- 3.3Paragraph Sorting of Methodology for Setting Budget Size
- 3.4Types of Marketing Campaign
- 3.6Intro to Digital Marketing
- 3.7Flashcards – Intro to Digital Marketing
- 3.8Case Study 5 – Spotify and Digital Marketing
- 3.9Quiz 420 Minutes10 Questions
- 3.11Traditional Marketing Tactics
- 3.12Blending Digital & Traditional Marketing
- 3.13The “Marketing Blend” Crossword
- 3.14Quiz 520 Minutes10 Questions
- 3.15Digital marketing platforms and channels
- 3.16Digital Marketing Platforms and Channels – Game
- 3.17Case Study 6 – Coca-Cola and Traditional Marketing
- 3.18Integrated Marketing Strategies & Omnichannel Marketing
- 3.19Intro to Pricing Strategies
- 3.21Data driven marketing and analytics
- 3.22Arrange Major Tools for Data Driven Marketing in Order
- 3.23Referral Templates
- 3.25Quiz 620 Minutes10 Questions
- 3.26Case Study 7 – Sephora and Omnichannel Integration
- 3.28Paid Advertising
- 3.29Campaign Management
- 3.30Midterm Exam120 Minutes50 Questions
- Building and Managing a Brand17
- 4.1The Psychology of Branding
- 4.2Brand Awarness
- 4.3Online Marketing Campaigns
- 4.4Case Study 8 – Dove and the “Real Beauty” Campaign
- 4.5Quiz 710 Minutes10 Questions
- 4.6Email Marketing
- 4.7Public Relations
- 4.8Crisis Management
- 4.9Quiz 820 Minutes10 Questions
- 4.10Customer Engagement
- 4.11Relationship Marketing
- 4.12How to Market Yourself
- 4.13Case Study 9 – Johnson & Johnson and Crisis Management of the Tylenol Scandal
- 4.14Quiz 910 Minutes10 Questions
- 4.15Measuring Marketing Success
- 4.16Brand Awareness
- 4.17Test 245 Minutes25 Questions
- Strategic Growth & Innovation15
- 5.1Product Development
- 5.2Product Positioning
- 5.3Marketing Management
- 5.4Case Study 10 – Tesla and Product Development & Positioning
- 5.5Quiz 1010 Minutes10 Questions
- 5.6Marketing Ethics
- 5.7Consumer Trust
- 5.8Quiz 1110 Minutes10 Questions
- 5.9Case Study 11 – Patagonia and Marketing Ethics
- 5.11Into to Marketing Plan
- 5.12Quiz 1220 Minutes10 Questions
- 5.13Innovative Planning
- 5.14Team Strategizing
- 5.15Case Study 12
- 5.16Final Exam90 Minutes50 Questions
Instructor
